Privacy policy

Your information

Chance does not include account registration, contact forms or newsletter signup. We do not ask you to send payment details, identity documents or betting-account information.

Optional analytics

We use Google Tag Manager container GTM-N4WG77PJ to manage optional analytics tags. Our page code does not request this container until you choose “Allow analytics”. Choosing “No thanks” leaves the site, comparisons and guides available.

When enabled, tags configured in the container may process page visits, interaction information, browser and device information, and online identifiers. Google explains its processing in its privacy policy. The exact analytics behaviour depends on the tags published in that container.

Our consent settings keep advertising storage, advertising user data and advertising personalisation denied. Analytics storage is granted only after your choice. Container tags must be configured to respect these consent settings; installing a container does not itself verify its individual tags.

Change your choice

Use “Analytics settings” in the footer to allow or decline analytics at any time. We store your choice under chance-analytics-consent-v1 in your browser. If you withdraw consent after analytics has loaded, the page reloads without the Google container and removes accessible standard Google Analytics cookies.

You can also clear cookies and local storage through your browser’s site-data settings. With JavaScript disabled, this site’s analytics loader does not run. Your consent choice is specific to this browser and device.

Saved choices on your device

Saved bookmaker identifiers use local storage under chance-shortlist. Your colour theme uses chance-theme. Our site code uses these values locally, rather than submitting your shortlist to a Chance account server.

Use “Clear shortlist” to remove saved brands. Local choices remain until you remove them or your browser clears its storage. Declining analytics does not prevent these requested features from working.

Hosting and external websites

The hosting service may process connection and request data under its own privacy terms. Following a bookmaker link takes you through an affiliate tracking service to another website. Those services may process click data, IP addresses or cookies under their own policies.

Fonts, brand logos and review images are served locally. Operator accounts and payments take place on external websites, not on Chance. Read the relevant provider’s privacy information before submitting personal information there.

About this notice

This notice describes the current site implementation, updated 10 November 2026. It should be reviewed whenever the tag container, data collection or site features change.